Amazon - DSP New York

With the growing demand for two-day shipping in The Big Apple, Amazon needed a way to reach and recruit new Delivery Service Partners in New York City. And what better time of year to begin a new career than the beginning of a new year? We decided to challenge prospective DSP candidates to up-level their New Year’s Resolutions into New York Resolutions, and finally take a swing at that dream of starting their own business. In collaboration with my team, I developed and oversaw this campaign from the ideation phase, all the way through the execution phase. Our 360 activation, including a digital OOH takeover in The Oculus, generated hundreds of new applications from New Yorkers rising to our challenge.

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