Burger king - #WTFF

Burger King wanted to get people talking about Burger King’s brand new Satisfries, a lower fat, lower calorie, crinkle-cut french fry, before people even knew Satisfries existed. I worked with inter-agency partners and creative directors to develop the campaign from the ground up. I aided in the acquisition of influencers and the development of photo and digital assets; Personally composed all copy associated with the campaign, including all messaging on #WTFF and Burger King social accounts. I also oversaw the execution of the campaign from launch to finish.

CASE STUDY

LANDING PAGE

OOH

INFLUENCER ACTIVATION

SOCIAL