Fannie Mae - Make Housing Affordable

In an era of meteoric rise in the price of a home, Fannie Mae is on a mission to make housing affordable, attainable and sustainable for all. And they needed a way to educate lenders and real estate professionals about how they can do their part. In collaboration with my team, I helped create a messaging and creative strategy for Fannie Mae’s affordable initiative, and oversaw the creation of a 360 creative campaign that reintroduced Fannie Mae to the housing industry as conveners and standard-bearers of the American dream.

AFFORDABLE MANIFESTO:

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SPONSORED EDITORIAL: