Sister Schubert - Serve Up some warmth

Marzetti Brands needed a new campaign to show consumers that they didn’t have to wait for the holidays to have Sister Schubert’s famous parker house dinner rolls with family dinner. I lead the conceptualization and the creation of the campaign, from the idea phase to the execution phase. I also personally composed all copy associated with the campaign, across broadcast, OOH, print, digital, social and experiential.

PITCH MANIFESTO

PRINT

DIGITAL

SOCIAL