Jameson - Sine metu

Jameson asked us to create a campaign that would bring the Jameson family motto of “Sine Metu,” meaning Without Fear, to the forefront of our fan’s minds, and help turn Jameson into more of a lifestyle brand. I worked with creative team and strategists to concept the campaign. Collaborated in the writing of the pitch manifesto, and successfully pitched the campaign to the Jameson brand team and the CMO of Pernod Ricard. I was responsible for writing the scripts for two globally-aired TV spots and all other copy, including OOH, Print, Digital and Social.

PITCH MANIFESTO

BROADCAST :30

OOH

PRODUCT INTEGRATION BROADCAST :30

SNAPCHAT VIDEO AD

SOCIAL