T-Mobile - Datastash

T-Mobile wanted an interactive digital experience that would utilize the star power of Kim Kardashian, promote T-Mobile DataStash, a new feature that would allow users to roll over unused data month-to-month, and align with Publics Seattle’s TVC campaign. In addition, a series of SnapChat video ads focused on DataStash and the carrying over of unused data. I collaborated with art directors and creative directors to create, concept and successfully pitch the campaign to T-Mobile’s digital team and entire C-suite. I personally composed the dynamic video script and collaborated with partner agencies to align with TVC. I collaborated in managing video production and digital vendors; I also personally composed all copy associated with the campaign across T-Mobile’s social and digital properties.

CASE STUDY VIDEO

KIM’S DATASTASH WEB

DATASTASH SNAPCHAT ADS