Vermont smoke & cure - #swapthestick
Vermont Smoke & Cure needed a dynamic new campaign to position their new Mini Meat Stick product as a healthy and delicious addition to children’s lunchboxes. But combatting our target’s assumptions that their kids couldn’t handle the flavorful complexity of a smoked meat stick would be a challenge. So, we went hard to the basket with a full-force takedown of what we decided was our key strategic enemy; the mozarella cheese stick. Enlisting the help of Maggie, a spunky eight-year old who knows exactly what she wants in her lunchbox, we sent a message to parents that they no longer had to sacrifice protein and flavor for ease and palatability.
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DIGITAL :30 SPOTS
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