Xifaxan - Bathroom route

Xifaxan, a prescription IBS-D medication, needed a brand new 360 creative campaign that would bring their unique promise of two weeks of treatment and six months of relief to life, in both a relatable and memorable way. Launching off the strategic approach of offering long-term peace of mind rather than moment-by-moment relief, we developed the Bathroom Route campaign.

Our campaign worked off the insight that IBS-D sufferers spend all of their time thinking about where and when they’ll be able to find the nearest bathroom, and as a result, missed out on much of their lives. It then showed them what’s possible with Xifaxan and it’s promise of a whole six months of no longer having to worry about planning their bathroom route.

:60 BROADCAST TV SPOT

UNBRANDED :30


PRINT

 
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WEB

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DIGITAL BANNERS

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TESTIMONIAL VIDEO